Coming soon to iOS and Android · Be first to know
For teams Be first to know
Menu
Privacy

Your details, looked after.

How we look after your details while Basis is at the waitlist stage, in plain English.

Last updated: 5 November 2026

Email us

Our approach

Basis is building an app to help everyday people get fitter in a way that fits real life. Right now we're running a waitlist, so this is a short interim policy that covers only what we do at this stage. When the Basis app launches, we'll replace it with a full policy that covers the app itself.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

01Who we are

Basis is a trading name of Lumi Wellbeing Pty Ltd (ACN 677 999 709), an Australian company. In this policy, "Basis", "we", "us" and "our" mean Lumi Wellbeing Pty Ltd.

Privacy questions: admin@basislife.io
Postal address: 29 Amourin St, North Manly NSW 2100

02What this policy covers

This policy applies to:

  • our website, basislife.io, including the waitlist sign-up at basislife.io/join
  • the Basis Instagram account, when you message us or use our automated direct messages (run through ManyChat)
  • the emails we send to people on our waitlist
  • enquiries about Basis for workplaces through basislife.io/teams

03What we collect

At this stage we keep it to the basics.

When you join the waitlist, we collect your first name and email address.

When you sign up through Instagram, we also receive your Instagram username and the messages you send us in that conversation.

How you found us. When you sign up, we record where the sign-up came from, such as our website or Instagram, and the campaign or link that brought you to us (for example, a tag on a link in one of our posts).

When you enquire for your workplace, we collect your name, work email, company name, your phone number if you choose to give it, and your message.

Sign-up and email records. Our email provider records when and how you signed up and when you gave consent, along with technical details such as your IP address. It also records whether our emails are delivered, opened or clicked, so we can understand what's useful to you.

Cookies and similar tools. If you agree to them, our website uses cookies and tracking tools that collect information such as your device, browser, general location and the pages you visit. See section 6.

We don't collect health information at this stage. We won't ask about your health, fitness or body while you're on the waitlist. If that changes when the app launches, we'll explain it in our full policy and ask for your clear consent first.

You don't have to give us your details, but without an email address we can't keep you posted.

04How we collect it

We collect information directly from you, when you fill in a form on our website or message us on Instagram. We also collect some information automatically through cookies and similar tools, but only after you agree to them.

05Why we use it

We use your information to:

  • send you updates about Basis and news about early access to the app
  • reply to you when you get in touch with us
  • respond to workplace enquiries
  • understand which of our posts, pages and emails are working, so we can improve them
  • keep our sign-up forms free of spam and misuse
  • meet our legal obligations

We only email you if you've said yes to hearing from us.

06Cookies, analytics and advertising

We use Google Analytics 4 and the Meta pixel to understand how people find and use our website and to see how our advertising is performing. These tools:

  • run on our website only: Google Analytics 4 across the site, and the Meta pixel on selected marketing pages
  • only switch on after you agree through our cookie banner
  • are never placed inside the Basis app or anywhere near health information

You can change your choice at any time through the link in the footer of every page on our website. You can also use Google's opt-out tool (tools.google.com/dlpage/gaoptout) and manage ad settings in your Meta account (facebook.com/adpreferences), or clear cookies in your browser.

07Who we share it with

We don't sell your personal information.

We use a small number of service providers to run our website, waitlist and emails. They handle your information on our behalf:

  • Mailchimp (Intuit): our email platform and waitlist list
  • ManyChat: our automated Instagram messages
  • Meta (Instagram and Facebook): our social accounts, messages and advertising performance
  • Google: website analytics (Google Analytics 4) and our business email
  • Webflow: hosting for our website and its forms

We may also share information if the law requires it, or with professional advisers such as our lawyers or accountants where they need it to advise us.

08Storing information overseas

Most of these providers store information in the United States, and some also use servers in other countries where they or their partners operate. This means your information is likely to be stored or accessed outside Australia. We choose established providers and rely on their security and privacy commitments, and we stay responsible for how your information is handled under Australian privacy law.

09Our emails and your choices

  • We only send marketing emails to people who have opted in.
  • Every email we send says it's from Basis and includes a working unsubscribe link.
  • You can unsubscribe at any time, at no cost. We'll act on it straight away, and always within 5 business days.
  • You can also ask us to stop by emailing admin@basislife.io.

If you signed up through Instagram, you can also stop our automated messages at any time by unsubscribing in the conversation or blocking the account.

10Keeping it safe and how long we keep it

We keep your information in the secure systems of the providers listed above, and only the Basis team can access it.

We keep your details while you're on our waitlist. If you unsubscribe or ask us to delete your details, we'll delete them within 30 days, except for a minimal record that you've unsubscribed, which we keep so we don't email you again.

11Seeing and correcting your information

You can ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it. Email admin@basislife.io and we'll respond within 30 days. We may need to confirm it's really you before we act on a request.

12Concerns and complaints

If you're worried about how we've handled your information, please contact us first at admin@basislife.io. We'll look into it and respond within 30 days.

If you're not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):

13Changes to this policy

This interim policy will change when the Basis app launches, and it may change before then if what we collect changes. We'll post the updated version on this page with a new date, and if a change affects you in a meaningful way, we'll let you know by email.

Last updated: 5 November 2026